Agency GLOBAL Point is fun for the elected: the concept of key visuals for Scotch Dewar’s.The basis of the concept of key visuals lay concepts that distinguish from other Dewar’s whiskey – intelligent hedonism, and his own special philosophy based on dewarizms (author’s expressions, Thomas Dewar, which became, as is believed in the company, aphorisms).Main role played by Quentin Tarantino – official Dewar’s in Russia.

«Whiskey, which praises the intellectual hedonism – is in itself a cultural phenomenon in Russia’s marketing. But I decided to add something. I thought about the consumer, which fit in a store or bar to the shelf with the whiskey and begins to choose. Looking at the different brands of whiskey, he will experience certain emotions, and it was necessary to invent something that would make him choose Dewar’s. And this emotion, this train, in addition to intelligence, I decided to make a success. Some whiskey is positioning itself for big companies, some emphasis on broad-line, and Dewar’s – this whiskey for successful intellectuals. So it all started … »- Ali Mammadov, creative director GLOBAL Point.