The main purpose of an advertising campaign positioning the brand, which is based on the traditional brand patriotism, but tells it in a more contemporary way.A creative concept based on the fact that the great-grandmother Rose Stallone Rabinowitz was born in Odessa, a slogan campaign was the assertion that «In each there is something Russian».
The plot of movie is based on that Stallone says that, from what country the various objects and people surrounding him came: coffee from Brazilia, computer from China, work – pure Hollywood, but a fight of it inherited from the Russian great-grandmother.

Before launching the campaign, marketing director of JSC «Synergy» Oleg Ash said: «invited to participate in advertising the brand” Russian Ice ” movie star, as Sylvester Stallone, the company creates a certain precedent not only for the alcohol industry, but also for the Russian advertising market in whole. We are confident that the new campaign will significantly raise awareness about “Russian Ice” and “Russian Ice” will be as leading brand in category “low premium”».

www.adme.ru

Tags: advertising, brand, campaign, creative, Marketing, Media, russia