Lodgings advertising banners in runet in 2010 will be cheaper, writes Kommersant. “Yandex” has lowered prices on 25-31,5 percent, and Mail.ru – 17 per cent.
In “Yandex” explain that the traffic over the last year has almost doubled, and internet advertising market grew by 5 percent. Advertisers in these conditions are offered more extensive packages without significantly increasing their cost. Thus, the contract price falls.

According to the agency Index20, sells advertising for Rambler Media, the cost of placing a banner on the home page of the Internet resource is 80 rubles per thousand impressions, while in early 2009, it reached 83 rubles.

With regard to the growth of Internet advertising market, the Association of Communication Agencies in Russia recognized his market in the first three quarters of 2009 in 5,2-5,3 billion rubles, or 3 percent increase over the same period last year.

His prices are likely to increase only small Internet resources. First, as the newspaper notes, this refers to sites that are driving prices down sharply in crisis beginning in 2009.

lenta.ru

A small Missouri company with the word “Bing” in its name has sued Microsoft for branding its search engine with the same word, alleging trademark infringement and unfair competition by the software giant.

Bing Information Design filed the case in a St. Louis circuit court this week, seeking damages including corrective advertising paid for by Microsoft to eliminate confusion between the brands, the company’s law firm said in a statement on Thursday.

The design company, which offers computer-related illustrations and other services, has used the name Bing since 2000 and applied to register the trademark “Bing!” on May 26, according to U.S. Patent and Trademark Office records. The USPTO initially refused the application on Aug. 25, giving the company six months to file supporting information.

Microsoft filed its application for the trademark “Bing” (without the exclamation mark) on March 2.

Microsoft’s use of the name Bing and its aggressive advertising have “gutted” efforts by the small design company to distinguish itself, the statement said. Bing.biz, a Web site linked to in the statement, showed sample graphics from the company and gave the job titles of its two principals as “overlord-in-chief” and “the brains behind the operation.”

Microsoft has not been served with a complaint but is aware of the lawsuit based on media reports, a Microsoft spokesman said in an e-mail.

“We believe this suit to be without merit and we do not believe there is any confusion in the marketplace with regard to the complainant’s offerings and Microsoft’s Bing product,” the spokesman said.

Microsoft launched its Bing search engine earlier this year as a revamp of its Microsoft Live Search service.

www.computerworld.com

We reported that Google would be replacing Russian search leader Yandex as the default search engine and ad server on Mail.ru, the most popular online destination in the country with more than 50 million unique monthly users.

This morning, Mail.ru confirmed (in Russian) that it will be replacing Yandex with Google as its default search provider starting January 2010.

The company noted that Mountain View will indeed refrain from branding the search engine with the Google name and logo like it usually does.

Mail.ru has an estimated 10% search share in Russia, behind Google with 23%, but both pale in comparison to leader Yandex, which takes up no less than 58% of the market. By replacing Yandex as default search engine on the Mail.ru portal, Google will grow its share to over one third of the market.

Google will also be powering the contextual advertising part of the equation for Mail.ru, in a country where its size is estimated at around $400 million.

The agreement reportedly spans 1 year, and the terms stipulate that Mail.ru will receive a 60 percent share of revenues from ad clicks (which is more than Mail.ru currently receives from Yandex).

Mail.ru already worked with Google for search and ads from 2003 to 2005.

www.techcrunch.com

Today is a partner of Yandex Advertising Network has become the company Microsoft with its major global search engine Bing.com.

Now among advertising sites Yandex.Direct not only popular and leading sites Runet, not only the largest resources of the CIS countries, but also one of the leading international search engines. In the United States Bing takes the 3rd position among search engines with a share of queries in 10,7% and is the fastest growing search engine, according to research firm Nielsen* (Table 1).

While the proportion of Bing in Russia is not so high, but we are very pleased that one of the world’s largest companies expressed a desire to monetize in RuNet with the contextual technology Yandex.

Testing ads Yandex.Direct, which took place from September to December, showed the high effectiveness of advertising on the Bing. So we have every right to congratulate advertisers Yandex with the advent of another high-quality search sites!

*NEW YORK– September 14, 2009 – The Nielsen Company today reported August 2009 data for the
top U.S. Search Providers. Total searches on MSN/Windows Live/Bing Search increased 22.1
percent month-over-month in August, making it the fastest growing search provider among the top 10.
Share of searches for Bing increased from 9.0 percent in July to 10.7 percent in August. Google
Search continued as the No. 1 search provider, with 7.0 billion searches and a 64.6 percent search
share.
MegaView Search data – including total searches, unique searchers, search share, and all other
search figures – cannot be trended with search results prior to June 2009 due to recent methodology
changes.

Table 1: Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)

Searches represent the total number of queries conducted at the provider. Example: An estimated
7.0 billion search queries were conducted at Google Search, representing 64.6 percent of all search
queries conducted during the given time period.

clubs.ya.ru

Marketers  continue to reallocate spend from traditional media into online. 83% of marketers increased online advertising spend during 2009 with 94% planning to increase in 2010. Audience targeting and cost efficiencies identified as drivers of online growth. Mobile advertising spend rising rapidly with format beginning to fulfil its potential  as the  ‘one to watch’.

EIAA research released today reveals that marketers across Europe continue to embrace the power of online during a year of recession due to its ability to maximise limited budgets. 83% of all marketers surveyed stated that online advertising spend during 2009 has been greater than in 2008 and the medium looks to go from strength to strength (94% expect growth in online in 2010 and 93% in 2011).

Targeting and cost efficiencies reign in tough times

Mobile is a rising star

Reallocation of traditional advertising budgets

Begun offer the new ad format – “showcases” that allows you to add colorful illustration in text ads.

Now advertisers can demonstrate a product or service, adding to any ad a suitable image, which increases when the mouse cursor is on it. “Showcases” combines the benefits of contextual and media advertising, which helps draw more attention to the announcement and to increase its effectiveness.

The new format is interesting for advertisers, which is important to illustrate the proposed goods: for example, cars to commercial dealers, real estate for real estate services, people’s faces in order to attract new users of social networking, news teasers for the media. Advertisers wishing to convey the brand’s values,  company logo may be placed in the window.

“Showcases” are placed on a hand-selected sites advertising network Begun and displayed at a rate of three rubles. If the image is not loaded, and bid less than three rubles, then the ad will be displayed in the usual text form. Attach images to your ad can be in the interface of the campaign.

For more than three years, Begun develops visual formats of text ads, which will improve the effectiveness of advertising campaigns. In 2006 appeared to show text ads along with the smaller copy of the advertised site, then the icon appears linked to the subject of ads, and favicon sites.

www.begun.ru

A familiar workhorse of Internet advertising is the display, or graphical, ad. Roughly a third of all online ad spending goes to such ads, yet Internet users are increasingly reluctant to click on them.

A recent study, by the research firm comScore, has found that the proportion of American Internet users clicking on display ads at least once a month fell to 16 percent from 32 percent over the 20-month period ending in March. And on top of that, just half of those clickers accounted for the overwhelming majority of all clicks on display ads.

That is bad news for the hosting Web sites, which often are paid by the click. But measuring an ad’s success by the click “grossly understates the importance of an advertising campaign,” said Andrew Lipsman, comScore’s director of industry analysis.

Mr. Lipsman said comScore studies had found that merely looking at a display ad increases the likelihood that a viewer will later search for the brand or make a purchase. And many ads are aimed purely at building brand awareness, a form of value that isn’t captured by clicks alone.

www.nytimes.com

One of the world’s largest media agencies has cut its forecast for global advertising spending in 2009, casting doubt on hopes of a near-term recovery for broadcasters and publishers in western markets.

Carat, Aegis’s media agency, now expects worldwide advertising expenditure to fall 9.8 per cent this year, having forecast a 5.8 per cent decline in March.

The US and western Europe face the most significant downgrade, with ad spend expected to drop 16.3 per cent and 11.0 per cent respectively in 2009.

But the Russian ad market – which grew by 16.6 per cent last year – is now expected to plummet 21.9 per cent in 2009.

Carat nudged up its global forecasts for 2010 to growth of 1 per cent from 0.7 per cent, but western Europe and the US are still expected to decline next year.

The downbeat outlook comes as the chiefs of WPP and Havas, rivals to Aegis, warned that they saw few signs of recovery in the media markets.

Fernando Rodés Vilà, Havas chief executive, said on Wednesday that he did not see “solid signs” of an upturn. He told Reuters he expects a 7 to 11 per cent decline in worldwide advertising this year.

The admen’s gloom contrasts with hope at media owners such as ITV, JCDecaux and News Corporation that the bottom of the market had been reached.

Yet the internet is the only medium expected to show growth this year, albeit at just 1 per cent, after 16.4 per cent growth in 2008.

Carat reduced its forecast for television advertising’s decline from 3.7 per cent to 6.3 per cent in 2009 globally. Newspapers and magazines are projected to fall around 17 per cent, while radio could fall 12.4 per cent.

That shift would see online reach a 10 per cent share of worldwide advertising spend for the first time this year.

In the first half of 2009, the UK became the first major media market where online overtook TV to become the largest advertising platform, according to PwC and the Internet Advertising Bureau.

As a result of the perilous declines in advertising revenues, publishers are looking to new sources of revenue. A UK poll of the Association of Online Publishers found 70 per cent expect to charge for accessing content on the web within the next year.

The UK is set to see total ad spend fall 11.7 per cent this year, according to Carat, with only internet and cinema advertising escaping a double-digit decline. A modest recovery of 1.4 per cent growth is expected in the UK in 2010, while the US ad market will drop another 2.6 per cent.

“We expect the market to bottom out in North America and Europe, and to improve further in developing markets” next year, said Mr Buhlmann. “Even after that initial recovery, however, the global advertising market will still be below its absolute 2006 level.”

www.ft.com

Among the advertisers most interested in advertising on mobile devices is traditionally a segment of “Auto” – its share of total mobile budget amounted to 14,3%. Following are the companies offering telecommunication services (11,8%), medical and financial services (9.8% and 6%, respectively), as well as real estate (5.3%). This is the highest price competition of the potential client observed among sellers of pharmaceuticals, food, office supplies, tickets to events and services on the Internet. And the advertisers that help in the search for personnel engaged in insurance, books, advertising and communication services, on the contrary, relatively low prices attract new customers with contextual advertising, focused on the mobile audience.

Recall that “Begun” covers all active audience Runet daily showing more than 1 billion ads. This advertising Begun in mobile devices every day sees more than 1 million users.

begun.ru

Just at eye level passers-by placed a standard size billboard 3 * 6m with a large picture of the female breast, covered with soap and spine.

Small print at the bottom right corner is the inscription that this image is advertising the 28th Biennale of Graphic Art, which takes place in Slovenia, September 4 – October 25, 2009.

Small letters, the largest of which is much smaller than even a nipple, had been used deliberately to force necessarily those interested passers examine billboard in search of those responsible for such a bold advertising solution.

Relations between the chest with a luxurious billboard and Biennial of Graphic Arts, at first glance, no. Just a bold image in the hope of attracting attention. But if you think about it, the connection is instant case: graphic artists also bold in his works of art, destroying stereotypes, and may shock.

Ljubljana Biennial of Graphic Arts is held in odd years from 15 June to August since 1955 is the oldest of the now existing in the world of graphic Biennale. Her winners were Joan Miro, Pierre Soulages, Robert Rauschenberg, Victor Vazarelli, Hans Hartung, Antoni Tapies, Gunter Yukker etc.

www.adme.ru