Marketers across Europe continue to embrace the power of online.

Market research, Marketing, Media, advertising November 17th, 2009

Increasing online ad spend

Marketers  continue to reallocate spend from traditional media into online. Read the rest of this entry »

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Tags: advertising, budget, company, Email advertising, europe, internet, market, marketers, Media, Mobile advertising, networks, online, Research, Smartphones, television, TV, Video

Market research budgets falling in Asia

Market research July 17th, 2009

SINGAPORE: The market research industry is coming under increasing pressure in Asia, as brand owners cut their budgets in an attempt to reduce overall expenditure levels, a new study from Asia Research reveals.

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Tags: budget, Market research