SEO-DNS » campaign

Begun exposes products of advertisers on showcase

editor — Wed, 21 Oct 2009 10:53:21 +0000

Begun offer the new ad format – “showcases” that allows you to add colorful illustration in text ads.

Now advertisers can demonstrate a product or service, adding to any ad a suitable image, which increases when the mouse cursor is on it. “Showcases” combines the benefits of contextual and media advertising, which helps draw more attention to the announcement and to increase its effectiveness.

The new format is interesting for advertisers, which is important to illustrate the proposed goods: for example, cars to commercial dealers, real estate for real estate services, people’s faces in order to attract new users of social networking, news teasers for the media. Advertisers wishing to convey the brand’s values, company logo may be placed in the window.

“Showcases” are placed on a hand-selected sites advertising network Begun and displayed at a rate of three rubles. If the image is not loaded, and bid less than three rubles, then the ad will be displayed in the usual text form. Attach images to your ad can be in the interface of the campaign.

For more than three years, Begun develops visual formats of text ads, which will improve the effectiveness of advertising campaigns. In 2006 appeared to show text ads along with the smaller copy of the advertised site, then the icon appears linked to the subject of ads, and favicon sites.

www.begun.ru

American users lose interest to banners

editor — Mon, 12 Oct 2009 09:56:15 +0000

A familiar workhorse of Internet advertising is the display, or graphical, ad. Roughly a third of all online ad spending goes to such ads, yet Internet users are increasingly reluctant to click on them.

A recent study, by the research firm comScore, has found that the proportion of American Internet users clicking on display ads at least once a month fell to 16 percent from 32 percent over the 20-month period ending in March. And on top of that, just half of those clickers accounted for the overwhelming majority of all clicks on display ads.

That is bad news for the hosting Web sites, which often are paid by the click. But measuring an ad’s success by the click “grossly understates the importance of an advertising campaign,” said Andrew Lipsman, comScore’s director of industry analysis.

Mr. Lipsman said comScore studies had found that merely looking at a display ad increases the likelihood that a viewer will later search for the brand or make a purchase. And many ads are aimed purely at building brand awareness, a form of value that isn’t captured by clicks alone.

www.nytimes.com

Stallone in Russian vodka advertisement

editor — Fri, 31 Jul 2009 15:56:44 +0000

The main purpose of an advertising campaign positioning the brand, which is based on the traditional brand patriotism, but tells it in a more contemporary way.A creative concept based on the fact that the great-grandmother Rose Stallone Rabinowitz was born in Odessa, a slogan campaign was the assertion that «In each there is something Russian».
The plot of movie is based on that Stallone says that, from what country the various objects and people surrounding him came: coffee from Brazilia, computer from China, work – pure Hollywood, but a fight of it inherited from the Russian great-grandmother.

Before launching the campaign, marketing director of JSC «Synergy» Oleg Ash said: «invited to participate in advertising the brand” Russian Ice ” movie star, as Sylvester Stallone, the company creates a certain precedent not only for the alcohol industry, but also for the Russian advertising market in whole. We are confident that the new campaign will significantly raise awareness about “Russian Ice” and “Russian Ice” will be as leading brand in category “low premium”».

www.adme.ru