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		<title>Top Ten tech fails of 2009!</title>
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		<pubDate>Mon, 04 Jan 2010 12:56:56 +0000</pubDate>
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		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://seo-dns.com/en/?p=3373</guid>
		<description><![CDATA[
It was a big year for technology: Twitter and Facebook&#8217;s popularity exploded, while new smartphones, e-readers and a host of other gadgets cropped up to compete for our plugged-in affection. 
But into each electronic life a little digital rain must fall.
We polled a handful of the most tech-savvy folks we know for their thoughts on [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://seo-dns.com/en/wp-content/uploads/2010/01/twitter_fail.jpg"><img class="alignnone size-medium wp-image-3374" title="twitter_fail" src="http://seo-dns.com/en/wp-content/uploads/2010/01/twitter_fail-300x225.jpg" alt="twitter_fail" width="300" height="225" /></a></p>
<p style="text-align: justify;"><span style="color: #808000;"><strong>It was a big year for technology: Twitter and Facebook&#8217;s popularity exploded, while new smartphones, e-readers and a host of other gadgets cropped up to compete for our plugged-in affection. <span id="more-3373"></span></strong></span></p>
<p style="text-align: justify;">But into each electronic life a little digital rain must fall.</p>
<p style="text-align: justify;">We polled a handful of the most tech-savvy folks we know for their thoughts on the worst moments in <strong>technology</strong> from <strong>2009</strong> &#8212; the most epic &#8220;<strong>fails</strong>&#8221; of the year.</p>
<p style="text-align: justify;">And now, in no particular order, our <strong>2009 Tech Fails</strong> &#8230;</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Y2-what? Zune gets off to a bad start</strong></span></h2>
<p style="text-align: justify;">Technically it was a New Year&#8217;s Eve surprise. But many owners of <strong>Microsoft&#8217;s Zune media</strong> player started <strong>2009</strong> with little more than a paperweight with LED lights.</p>
<p style="text-align: justify;">At midnight on December 31, all Zune&#8217;s 30-GB MP3 players froze up. <strong>Microsoft</strong> explained the problem as a problem with the way the device&#8217;s internal clock recognized (or didn&#8217;t recognize) leap years.</p>
<p style="text-align: justify;">The glitch only lasted a day, but didn&#8217;t help a device that was already failing to gain ground on Apple&#8217;s <strong>iPod</strong>.</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>TwitterPeek</strong> <strong>fails to pique interest</strong></span></h2>
<p style="text-align: justify;">The reaction of many in the tech community to the release of the <strong>TwitterPeek</strong> device was a collective, &#8220;Huh?&#8221;</p>
<p style="text-align: justify;">Sure, there are some people who don&#8217;t have <strong>smartphones</strong> and don&#8217;t want to pay for expensive mobile plans. But is there really a market for a $199 device that does nothing but let you manage your <strong>Twitter</strong> feed?</p>
<p style="text-align: justify;">&#8220;I already have a $200 device to update <strong>Twitter</strong>,&#8221; said one techie we spoke to. &#8220;It&#8217;s called my <strong>iPhone</strong>.&#8221;</p>
<p style="text-align: justify;">The folks at Peek, makers of <strong>TwitterPeek</strong>, had already made the Pronto &#8212; a device that handled only texts and e-mails. Maybe a combination of the two gadgets is in the works. But even then, would enough people be interested? Probably not.</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Facebook backtracks on owning your stuff</strong></span></h2>
<p style="text-align: justify;">OK &#8230; so every time <strong>Facebook </strong>makes even the most minute changes, it sparks an outcry among its 350 million members, not to mention (irony alert) dozens of new <strong>Facebook </strong>groups geared at making the <strong>site</strong> change back.</p>
<p style="text-align: justify;">But a terms-of-service change in February went further, implying that <strong>Facebook </strong>owned the rights to anything users uploaded to the <strong>site</strong>. Another change suggested that <strong>Facebook </strong>held those rights forever, even if people quit the <strong>site </strong>or took the material down.</p>
<p style="text-align: justify;"><strong>Facebook </strong>responded that it simply needed those rights to be able to post information to other <strong>users</strong>. But when the backlash continued, the <strong>site </strong>eventually switched the terms back to their former wording.</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Sidekick punts user info</strong></span></h2>
<p style="text-align: justify;">In what one observer called &#8220;an almost incomprehensible data disaster,&#8221; T-Mobile told users in October that a server error at a <strong>Microsoft </strong>subsidiary had lost <strong>users</strong>&#8216; personal data it had stored for the devices.</p>
<p style="text-align: justify;">All of it.</p>
<p style="text-align: justify;"><strong>Phone </strong>numbers, contact lists, calendars and other information was gone &#8212; and even new data would disappear if <strong>users </strong>turned off or recharged the <strong>phone</strong>.</p>
<p style="text-align: justify;"><strong>Users </strong>were offered free <strong>service </strong>and rebates in the wake of the mess, as T-Mobile scrambled to recover what little of the data it could. But that didn&#8217;t stop the lawsuits, <strong>Internet </strong>griping and ill will generated by the snafu.</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Hacking Twitter</strong></span></h2>
<p style="text-align: justify;">It started as a story about someone <strong>hacking </strong>the accounts of several <strong>Twitter </strong>employees. Then, after <strong>Twitter </strong>said the attack was limited to personal <strong>information</strong>, not sensitive, company-related stuff, the <strong>hacker </strong>behind the attack struck again &#8212; in a different way.</p>
<p style="text-align: justify;">He sent 310 documents to leading technology blog <strong>TechCrunch</strong>. The <strong>blog </strong>published a small portion of them and sent the documents to <strong>Twitter</strong>, which is when the <strong>company </strong>learned that they included financial projections and notes from high-level executive meetings.</p>
<p style="text-align: justify;"><strong>Twitter </strong>responded by reportedly closing the security holes that allowed the attack.</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Enough with the updates, already!</strong></span></h2>
<p style="text-align: justify;">This was the year that <strong>online social media</strong> exploded. That&#8217;s good news for the future of <strong>Facebook</strong>, <strong>Twitter </strong>and the like.</p>
<p style="text-align: justify;">But sometimes it just got to be a bit too much.</p>
<p style="text-align: justify;"><strong>Members </strong>of Congress abandoned any pretense of paying attention to President Obama&#8217;s State of the Union speech by updating their <strong>Twitter </strong>feeds as he was speaking.</p>
<p style="text-align: justify;">There was the groom who updated his <strong>Facebook </strong>relationship status at the altar. And the women who <strong>tweeted </strong>during childbirth. [In fairness, the most high-profile <strong>tweeting </strong>new mom was Sara Williams, wife of <strong>Twitter </strong>CEO Evan Williams].</p>
<p style="text-align: justify;">And that&#8217;s not even mentioning all those friend requests you got from your grade-school teachers and <strong>members </strong>of your mom&#8217;s knitting circle.</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Hyped-up Conficker fails</strong></span></h2>
<p style="text-align: justify;">This is a failure we&#8217;re glad to report.</p>
<p style="text-align: justify;">The <strong>Conficker </strong>worm was, by all <strong>accounts</strong>, a serious bit of malware that infected as many as 10 million <strong>computers worldwide</strong>. Instead of <strong>attacking </strong>those <strong>computers</strong>, it was designed to control them, paving the way for later <strong>attacks</strong>.</p>
<p style="text-align: justify;">When researchers spotted the date April 1 in the worm&#8217;s coding, speculation began mounting that a major April Fools&#8217; Day <strong>attack </strong>was on its way. Instead, it was mostly quiet &#8212; a false alarm of Y2K proportions.</p>
<p style="text-align: justify;">&#8220;I think the joke&#8217;s on us a little bit, which you would have expected, having an April 1 date,&#8221; Holly Stewart, threat response manager for IBM&#8217;s X-Force, a <strong>computer </strong>security service, said at the time.</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Attacks cripple Twitter, Facebook</strong></span></h2>
<p style="text-align: justify;">On August 6, the concept of <strong>computer </strong>addiction didn&#8217;t seem so silly.</p>
<p style="text-align: justify;">A massive denial-of-service <strong>attack </strong>hit <strong>Twitter</strong>, <strong>Facebook </strong>and the <strong>LiveJournal</strong> <strong>blogging site</strong>. <strong>Twitter </strong>was by far the hardest hit, completely blacking out for several hours.</p>
<p style="text-align: justify;">The <strong>attacks </strong>were believed to have targeted a <strong>blogger </strong>in the country of Georgia who had been critical of <a href="http://seo-dns.com/en/sem/seo/eastern-europe/russia/" target="_blank">Russia</a>. The attacks, the <strong>blogger </strong>said, coincided with the one-year anniversary of renewed violence between the two countries.</p>
<p style="text-align: justify;">What was telling was how freaked out people became. <strong>Users </strong>described feeling naked, jittery and upset without the ability to post on <strong>Twitter</strong>. When the <strong>site </strong>came back up, the top topic of conversation was the hashtag for &#8220;When <strong>Twitter </strong>Was Down.&#8221;</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>Gmail crashes</strong></span></h2>
<p style="text-align: justify;">We heard some<strong> </strong>different views<strong> </strong>on this year&#8217;s string of outages or slowdowns of <strong>Google&#8217;s</strong> popular <strong>e-mail</strong> system.</p>
<p style="text-align: justify;">Some thought coverage was overblown.</p>
<p style="text-align: justify;">But as more computing power moves &#8220;into the cloud,&#8221; people and businesses are relying on programs like <strong>Gmail </strong>not just for <strong>e-mails</strong>, but to archive documents, chat with friends or co-workers and store contact <strong>information</strong>.</p>
<p style="text-align: justify;"><strong>Gmail </strong>went through several high-profile crashes in <strong>2009</strong>, including one in February and two in September. While <strong>e-mail</strong> crashes are nothing new to any provider, <strong>2009</strong>&#8217;s were the first since <strong>Google</strong> begain offering offline support.</p>
<p style="text-align: justify;">Response to the crashes simultaneously showed how many people depend on <strong>Gmail </strong>and how easy it is to make fun of those people. <strong>Social-networking blog Mashable</strong> responded with a list of five things to do while <strong>Gmail </strong>is down (No. 1: &#8220;Immediately flood <strong>Twitter </strong>with <strong>tweets </strong>alternately proclaiming, &#8216;<strong>Gmail </strong>is down!&#8217; and inquiring, &#8216;Is <strong>Gmail </strong>down?&#8217; &#8220;)</p>
<h2 style="text-align: justify;"><span style="color: #808000;"><strong>I got Google Wave &#8212; now what?</strong></span></h2>
<p style="text-align: justify;">OK, so it&#8217;s a little early in the game to call this one a total fail. But after the breathless anticipation that greeted <strong>Google Wave</strong> and the hot rush to get an invitation for its beta testing, lots of users found themselves asking, &#8220;OK &#8230; now what?&#8221;</p>
<p style="text-align: justify;"><strong>Google</strong>, for its part, released an 80-minute tutorial video &#8212; leading some observers to argue that if you need an hour and 20 minutes to explain what your product does, you might be in trouble.</p>
<p style="text-align: justify;">It&#8217;s designed as a platform to allow <strong>users </strong>to communicate and collaborate in real time &#8212; a tool some predict will be used effectively by developers in the future.</p>
<p style="text-align: justify;">But for now, it&#8217;s inspired the creation of a <strong>Web site</strong> &#8212; Easier to Understand Than <strong>Wave</strong> &#8212; on which <strong>users </strong>compare the <strong>online </strong>tool to other sometimes obtuse subjects (Both Ozzy Osbourne and the geopolitical climate of Southeast Asia are easier to understand than <strong>Wave</strong>, users voted, while Sarah Palin and Scientology are both more difficult).</p>
<p style="text-align: justify;"><em>www.cnn.com</em></p>
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		<title>Design company Bing sues Microsoft over trademark</title>
		<link>http://seo-dns.com/en/design-company-bing-sues-microsoft-over-trademark/</link>
		<comments>http://seo-dns.com/en/design-company-bing-sues-microsoft-over-trademark/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 12:19:49 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Search Engines]]></category>
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		<guid isPermaLink="false">http://seo-dns.com/en/?p=3357</guid>
		<description><![CDATA[
A small Missouri company with the word &#8220;Bing&#8221; in its name has sued Microsoft for branding its search engine with the same word, alleging trademark infringement and unfair competition by the software giant. 
Bing Information Design filed the case in a St. Louis circuit court this week, seeking damages including corrective advertising paid for by [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://seo-dns.com/en/wp-content/uploads/2009/12/bing_header.gif"><img class="alignnone size-medium wp-image-3358" style="margin: 10px;" title="bing_header" src="http://seo-dns.com/en/wp-content/uploads/2009/12/bing_header-300x78.gif" alt="bing_header" width="300" height="78" /></a></p>
<p style="text-align: justify;"><span style="color: #808000;"><strong>A small Missouri </strong><strong>company with the word &#8220;</strong></span><strong><span style="color: #808000;">Bing&#8221; in its name has sued Microsoft for branding its search engine with the same word, alleging trademark infringement and unfair competition by the software giant. </span><span id="more-3357"></span></strong></p>
<p style="text-align: justify;"><strong>Bing</strong> Information Design filed the case in a St. Louis circuit court this week, seeking damages including corrective <strong>advertising</strong> paid for by <strong>Microsoft</strong> to eliminate confusion between the brands, the <strong>company&#8217;s</strong> law firm said in a statement on Thursday.</p>
<p style="text-align: justify;">The <strong>design</strong> <strong>company</strong>, which offers computer-related illustrations and other services, has used the name <strong>Bing</strong> since 2000 and applied to register the trademark &#8220;<strong>Bing</strong>!&#8221; on May 26, according to U.S. Patent and Trademark Office records. The USPTO initially refused the <strong>application</strong> on Aug. 25, giving the <strong>company</strong> six months to file supporting information.</p>
<p style="text-align: justify;"><strong>Microsoft</strong> filed its <strong>application</strong> for the trademark &#8220;<strong>Bing</strong>&#8221; (without the exclamation mark) on March 2.</p>
<p style="text-align: justify;"><strong>Microsoft&#8217;s</strong> use of the name <strong>Bing</strong> and its aggressive <strong>advertising</strong> have &#8220;gutted&#8221; efforts by the small <strong>design company</strong> to distinguish itself, the statement said. <a href="http://www.bing.biz/" target="_blank">Bing.biz</a>, a <strong>Web</strong> <strong>site</strong> linked to in the statement, showed sample graphics from the <strong>company</strong> and gave the job titles of its two principals as &#8220;overlord-in-chief&#8221; and &#8220;the brains behind the operation.&#8221;</p>
<p style="text-align: justify;"><strong>Microsoft</strong> has not been served with a complaint but is aware of the lawsuit based on media reports, a <strong>Microsoft</strong> spokesman said in an e-mail.</p>
<p style="text-align: justify;">&#8220;We believe this suit to be without merit and we do not believe there is any confusion in the marketplace with regard to the complainant&#8217;s offerings and <strong>Microsoft&#8217;s Bing</strong> product,&#8221; the spokesman said.</p>
<p style="text-align: justify;"><strong>Microsoft</strong> launched its <strong>Bing</strong> <strong>search engine</strong> earlier this year as a revamp of its <strong>Microsoft Live Search service</strong>.</p>
<p style="text-align: justify;"><em>www.computerworld.com</em></p>
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		<title>Google on Mail.ru</title>
		<link>http://seo-dns.com/en/google-on-mail-ru/</link>
		<comments>http://seo-dns.com/en/google-on-mail-ru/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 09:53:34 +0000</pubDate>
		<dc:creator>editor</dc:creator>
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		<guid isPermaLink="false">http://seo-dns.com/en/?p=3352</guid>
		<description><![CDATA[
We reported that Google would be replacing  Russian search leader Yandex as the default search engine and ad server on Mail.ru, the most popular online destination in the country with more than 50 million unique monthly users.

This morning, Mail.ru confirmed  (in Russian) that it will be replacing Yandex with Google as its default search provider starting [...]]]></description>
			<content:encoded><![CDATA[<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;"><a href="http://seo-dns.com/en/wp-content/uploads/2009/12/mail-ru-login.jpg"><img class="alignnone size-full wp-image-3353" title="mail-ru-login" src="http://seo-dns.com/en/wp-content/uploads/2009/12/mail-ru-login.jpg" alt="mail-ru-login" width="285" height="380" /></a></p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;"><strong><span style="color: #99cc00;">We reported that Google</span></strong><span style="line-height: normal;"><strong><span style="color: #99cc00;"> </span></strong></span><strong><span style="color: #99cc00;">would be replacing</span></strong><span style="line-height: normal;"><strong><span style="color: #99cc00;"> </span></strong></span><strong><span style="color: #99cc00;"> Russian search leader Yandex as the default search engine and ad server on Mail.ru, the most popular online destination in the country with more than 50 million unique monthly users.<span id="more-3352"></span><br />
</span></strong></p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;">This morning, <strong><a href="http://seo-dns.com/en/web-search-engine/mail-ru/" target="_blank">Mail.ru</a></strong> confirmed<span style="font-family: 'trebuchet ms', arial, helvetica, sans-serif;"><span style="line-height: normal;"> </span></span> (in <strong>Russian</strong>) that it will be replacing <strong><a href="http://seo-dns.com/en/web-search-engine/yandex/" target="_blank">Yandex</a></strong> with <strong><a href="http://seo-dns.com/en/web-search-engine/google/" target="_blank">Google</a></strong> as its default <strong>search</strong> provider starting January 2010.</p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;">The <strong>company</strong> noted that Mountain View will indeed refrain from branding the <strong><a href="http://seo-dns.com/en/sem/seo/" target="_blank">search engine</a></strong> with the <strong>Google</strong> name and logo like it usually does.</p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;"><strong>Mail.ru</strong> has an estimated 10% <strong>search</strong> share in <strong>Russia</strong>, behind <strong>Google</strong> with 23%, but both pale in comparison to leader <strong>Yandex</strong>, which takes up no less than 58% of the <strong>market</strong>. By replacing <strong>Yandex</strong> as default <strong>search engine</strong> on the <strong>Mail.ru</strong> portal, <strong>Google</strong> will grow its share to over one third of the <strong>market</strong>.</p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;"><strong>Google</strong> will also be powering the contextual <strong>advertising</strong> part of the equation for <strong>Mail.ru</strong>, in a country where its size is estimated at around $400 million.</p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;">The agreement reportedly spans 1 year, and the terms stipulate that <strong>Mail.ru</strong> will receive a 60 percent share of revenues from ad <strong>clicks</strong> (which is more than <strong>Mail.ru</strong> currently receives from <strong>Yandex</strong>).</p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;"><strong>Mail.ru</strong> already worked with <strong>Google</strong> for <strong>search</strong> and <strong>ads</strong> from 2003 to 2005.</p>
<p style="line-height: 19px; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px;"><em>www.techcrunch.com</em></p>
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		<title>Marketers across Europe continue to embrace the power of online.</title>
		<link>http://seo-dns.com/en/marketers-across-europe-continue-to-embrace-the-power-of-online/</link>
		<comments>http://seo-dns.com/en/marketers-across-europe-continue-to-embrace-the-power-of-online/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 13:28:35 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Market research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Email advertising]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Mobile advertising]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Smartphones]]></category>
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		<guid isPermaLink="false">http://seo-dns.com/en/?p=3283</guid>
		<description><![CDATA[
Marketers  continue to reallocate spend from traditional media into online. 83% of marketers increased online advertising spend during 2009 with 94% planning to increase in 2010. Audience targeting and cost efficiencies identified as drivers of online growth. Mobile advertising spend rising rapidly with format beginning to fulfil its potential  as the  ‘one to watch’. 

EIAA [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://seo-dns.com/en/wp-content/uploads/2009/11/Increasing-online-ad-spend.jpg"><img class="alignnone size-full wp-image-3284" title="Increasing online ad spend" src="http://seo-dns.com/en/wp-content/uploads/2009/11/Increasing-online-ad-spend.jpg" alt="Increasing online ad spend" width="415" height="415" /></a></p>
<p style="text-align: justify;"><span style="color: #808000;"><em><strong><strong><em>Marketers  continue to reallocate spend from traditional media into online.<span id="more-3283"></span> </em></strong><strong><em>83% of marketers increased online advertising spend during 2009 with 94% planning to increase in</em></strong><strong><em> 2010. </em></strong><strong><em>Audience targeting and cost efficiencies identified as drivers of online growth. </em></strong><strong><em>Mobile advertising spend rising rapidly with format beginning to fulfil its potential  as the  ‘one to</em></strong></strong></em></span><strong><em><span style="color: #808000;"><em><strong> watch’. </strong></em></span><br />
</em></strong></p>
<p style="text-align: justify;">EIAA<strong> research</strong> released today reveals that <strong>marketers</strong> across <strong>Europe</strong> continue to embrace the power of <strong>online</strong> during a year of recession due to its ability to maximise limited budgets. 83% of all <strong>marketers</strong> surveyed stated that <strong>online</strong> <strong>advertising</strong> spend during 2009 has been greater than in 2008 and the medium looks to go from strength to strength (94% expect growth in <strong>online</strong> in 2010 and 93% in 2011).</p>
<div style="text-align: justify;"><strong>Marketers</strong> predict a 7.6% year on year rise in <strong>online advertising</strong> spend in 2010 and a sharper increase of over 15% forecast for 2011. Those investing in <strong>online</strong> are impressed with the results too, with 84% of respondents satisfied* with the performance of <strong>online</strong> as a medium and 96% seeing <strong>online advertising</strong> as ‘essential’ or ‘a growing medium’.</div>
<div style="text-align: justify;"><span style="color: #ffffff;">.</span></div>
<div style="text-align: justify;">The <strong>EIAA Marketer’s Internet Ad Barometer </strong>provides a timely snapshot of the current trends and opinions of the <strong>advertising</strong> industry across <strong>Europe</strong>, collating information solely from decision makers that have responsibility for allocating their <strong>company’s media budget</strong> and setting <strong>advertising</strong> strategy.  The bi-annual survey offers not only a pulse check on the current state of the <strong>market</strong> but also an insight into future trends, allowing <strong>advertisers</strong>, <strong>media owners and agencies</strong> alike to benchmark and tailor their strategies in order to maximise results.</div>
<h2 style="text-align: justify;"><span style="color: #ff6600;"><strong>Targeting and cost efficiencies reign in tough times </strong></span></h2>
<div style="text-align: justify;">Over a third of respondents (36%) revealed that they have increased <strong>online media</strong> planning in the second half of 2009 (vs. 28% in H1 2009) in order to take advantage of the medium’s effective targeting capabilities during the economic downturn – a growth of 29% since the first half of the year. Value for money was also deemed a core driver with 31% of <strong>marketers</strong> quoting cost efficiency as a reason for increasing their use of <strong>online</strong>.</div>
<div style="text-align: justify;"><strong>Email advertising</strong> has risen in popularity during the second half of this year with 61% of those surveyed increasingly investing in this form of <strong>online advertising</strong> (vs. 46% in H1 2009). Particular growth has also been noted in the use of behavioural targeting (33% in H2 2009 vs. 25% in H1 2009), <strong>advertising networks</strong> (31% in H2 2009 vs. 25% in H1 2009) and affiliate <strong>marketing</strong> (36% in H2 2009 vs. 26% in H1 2009) as <strong>marketers</strong> perhaps look to make the most of streamlined <strong>budgets</strong> by tailoring <strong>advertising</strong> methods for clients.</div>
<h2 style="text-align: justify;"><span style="color: #ff6600;"><strong>Mobile is a rising star</strong></span></h2>
<div style="text-align: justify;">The findings also reveal that <strong>mobile advertising</strong> continues to be ‘one to watch’ over the coming months, attracting considerable current and predicted investment. One in three (33%) organisations are already incorporating <strong>mobile</strong> into their overall <strong>advertising strategies</strong> and almost one in five (19%) claim that use of <strong>mobile advertising</strong> is increasing, up from 12% of <strong>marketers</strong> in the first half of the year.  This represents a big jump,  possibly driven by the increasing popularity of innovative <strong>Smartphones</strong>. Additionally, 86% believe <strong>mobile advertising</strong> spend has increased in 2009 and almost all (97%) predict growth during 2010 and again in 2011.</div>
<h2 style="text-align: justify;"><span style="color: #ff6600;"><strong>Reallocation of traditional advertising budgets</strong></span></h2>
<div style="text-align: justify;">According to the <strong>marketers</strong> surveyed, <strong>advertising budgets</strong> continue to be diverted into <strong>online</strong> from traditional <strong>media</strong> formats. In comparison with the first half of the year, the biggest shift in spend has been from traditional direct <strong>marketing</strong>, with 30% of <strong>marketers</strong> who have seen an increase in <strong>online advertising</strong> spend stating that it has come from this area (compared with 24% in H1 2009). Findings also show a sustained shift of investment from <strong>television</strong> budgets with over a third of <strong>marketers</strong> diverting spend to <strong>online</strong> in both H1 2009 (37%) and H2 2009 (36%), as broadcast content is becoming increasingly available via the <strong>internet</strong> on sites such as ITV.com.</div>
<div style="text-align: justify;"><strong>Marketers</strong> in larger <strong>companies</strong>** in particular are diverting more spend from <strong>TV</strong> into <strong>online</strong> (59% vs. 36% of all marketers) and it is behavioural and demographic targeting that are attracting heavier investment with 47% (vs.33%) and 29% (vs. 19%) of <strong>marketers</strong> respectively increasing their use of these <strong>online advertising</strong> formats. <strong>Video</strong> also continues to secure <strong>budget</strong> from other <strong>media</strong>. 33% of all <strong>marketers</strong> indicate their use of <strong>online video advertising</strong> is increasing with 20% indicating that a growth in spend is coming from other <strong>media budgets</strong>.</div>
<div style="text-align: justify;">The evolution of consumer habits appears also to be influencing allocation of <strong>advertising</strong> spend. In line with recent EIAA Mediascope Europe consumer research*** which revealed that almost a quarter (22%) of all <strong>Europeans</strong> now use <strong>TV</strong> and <strong>internet</strong> simultaneously, brands are recognising that consumer’s <strong>media</strong> consumption is multi-channel.</div>
<div style="text-align: justify;">Alison Fennah, Executive Director of the EIAA said:  “<strong>The Marketers’ Internet Ad Barometer</strong> findings reveal that <strong>online advertising</strong> is continuing to thrive and grow due to its flexibility, accountability and ability to offer brands a robust return on investment whilst the recession impacts overall <strong>marketing budgets</strong>. For this reason, <strong>online advertising</strong> is further consolidating its position as the medium of choice for <strong>marketers</strong> across <strong>Europe</strong>.  <strong>Marketers</strong> still seek innovation with new formats such as <strong>mobile</strong> evolving and helping interactive <strong>media</strong> to emerge strongly as we look forward to the upturn.”</div>
<div style="text-align: justify;"><span style="color: #ffffff;">.</span></div>
<div style="text-align: justify;"><strong>Notes to Editors</strong></div>
<div style="text-align: justify;">* Ranking the online advertising between 6 and 10 on a scale of satisfaction (1 not at all satisfied and 10 very satisfied)</div>
<div style="text-align: justify;">** Organisations employing over 250 staff</div>
<div style="text-align: justify;">*** EIAA Media Multi-tasking Report, June 2009</div>
<div style="text-align: justify;"><em>www.eiaa.net</em></div>
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		<title>Russian group offers Facebook $200m investment</title>
		<link>http://seo-dns.com/en/russian-group-offers-facebook-200m-investment/</link>
		<comments>http://seo-dns.com/en/russian-group-offers-facebook-200m-investment/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 21:54:30 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[financial]]></category>
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		<category><![CDATA[mail.ru]]></category>
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		<category><![CDATA[Reuters]]></category>
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		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://seo-dns.com/en/?p=2572</guid>
		<description><![CDATA[
A Russian Internet group, Digital Sky Technologies, has offered to invest $200 million in Facebook in a deal that would value the social networking site at $10 billion.
&#8220;Facebook is a private company, so as a matter of policy, we don&#8217;t typically share details about our financial plans or comment on rumor and speculation,&#8221; the company [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-2574 alignnone" title="facebook" src="http://seo-dns.com/en/wp-content/uploads/2009/10/facebook.png" alt="facebook" width="240" height="252" /></p>
<p><span style="color: #808000;"><strong>A Russian Internet group, Digital Sky Technologies, has offered to invest $200 million in Facebook <span id="more-2572"></span>in a deal that would value the social networking site at $10 billion</strong>.</span></p>
<p>&#8220;<strong>Facebook</strong> is a private <strong>company</strong>, so as a matter of policy, we don&#8217;t typically share details about our <strong>financial</strong> plans or comment on rumor and speculation,&#8221; the <strong>company</strong> said in a statement.</p>
<p><a href="http://seo-dns.com/en/sem/seo/eastern-europe/russia/" target="_blank"><strong>Russia&#8217;s</strong></a> Digital Sky Technologies was not immediately available to comment on the report.</p>
<p><strong>Facebook</strong> Chief Executive Mark Zuckerberg told the <strong>Reuters</strong> Global Technology Summit this week that, &#8220;If there&#8217;s an <strong>investment</strong> to be done on very good terms, we will consider it if for no other reason than to have more buffer if we want to do something in the future.&#8221;</p>
<p>&#8220;Some of the rumblings that people are reporting on, are just different conversations that have happened, but there&#8217;s really nothing new to talk about there,&#8221; he added.</p>
<p>Digital Sky Technologies, which owns a stake in <strong>Russia&#8217;s</strong> <strong>Mail.ru</strong> <strong>Web</strong> <strong>site</strong>, offered an <strong>investment</strong> of $200 million in the <strong>company&#8217;s</strong> preferred <strong>stock</strong>, which would value it at $10 billion, and an additional $100 million to $150 million <strong>investment</strong> in the <strong>company&#8217;s</strong> common <strong>stock</strong>, which would value it at $6.5 billion, the report said.</p>
<p><strong>Facebook</strong> last got funding from <strong>Microsoft</strong> Corp in 2007, when the software <strong>company</strong> paid $240 million for a 1.6 percent stake in the <strong>company</strong>.</p>
<p><strong>Facebook</strong> has more than 200 million active <strong>users</strong>, double the number it had last August. The <strong>company</strong> also ranks as one of the top photo-sharing <strong>websites</strong>, with more than 15 billion pictures uploaded onto its service.</p>
<p><em>www.reuters.com</em>
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		<title>What happend with Rambler?</title>
		<link>http://seo-dns.com/en/what-happend-with-rambler/</link>
		<comments>http://seo-dns.com/en/what-happend-with-rambler/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 11:51:58 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Search Engines]]></category>
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		<category><![CDATA[company]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[Lenta.ru]]></category>
		<category><![CDATA[Moscow]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[Rambler]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[servers]]></category>
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		<guid isPermaLink="false">http://seo-dns.com/en/?p=2412</guid>
		<description><![CDATA[Yesterday, September 2, experienced a failure of all sites belonging to the company Rambler. Services Rambler, including a search engine, email service, as well as numerous company projects, such as Lenta.ru, Price.ru, Ferra.ru, stopped working with about 11.00 Moscow time.
Work most sites was restored only by the end of the day.
According to the press service [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Yesterday, September 2, experienced a failure of all sites belonging to the company Rambler.</strong><span id="more-2412"></span> <strong>Services Rambler</strong>, including a <strong>search engine</strong>, email service, as well as numerous <strong>company </strong>projects, such as <strong>Lenta.ru</strong>, Price.ru, Ferra.ru, stopped working with about 11.00 <strong>Moscow </strong>time.</p>
<p>Work most sites was restored only by the end of the day.</p>
<p>According to the press <strong>service </strong>of the <strong>Rambler</strong>, the cause of the malfunction was the problem with the power of the <strong>Moscow </strong>data center, located on East Street 10.</p>
<p>The first &#8211; about three hours later &#8211; reopened news site <strong>Lenta.ru</strong>. September 2 this <strong>portal</strong> celebrate ten years. After a little more time, <strong>users </strong>were able to get to the <strong>Rambler</strong>, but it was impossible to use any <strong>search engine</strong> itself, or additional <strong>services</strong>, including <strong>e-mail</strong>.</p>
<p>Spokesman <strong>Rambler </strong>Marina Anisimova confirmed the occurrence of a malfunction of resources and explained that it was caused by a temporary lack of electricity in the data center. Yesterday the <strong>company </strong>also reported that the night will be held all the necessary remedial work.</p>
<p>Also recently, on Sept. 1, a major fault in the survivors and the postal <strong>service</strong>, the company <strong>Google </strong>- <strong>Gmail</strong>. The fact that the mailboxes to <strong>Gmail </strong>available in various <strong>network services</strong> reported millions of <strong>users </strong>around the world. This <strong>e-mail</strong> <strong>service </strong>was blocked for access by <strong>web </strong>interface, and through various client programs. According to representatives of <strong>Google</strong>, failure occurred due to faulty personnel of the <strong>company</strong>, which turned off a number of <strong>Gmail</strong>&#8217;s <strong>servers</strong> for the usual updates. Other <strong>servers </strong>were overloaded.</p>
<p><em>2074.ru, CNews</em>
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		<title>Google joined the Ukrainian Association of Internet advertising</title>
		<link>http://seo-dns.com/en/google-joined-the-ukrainian-association-of-internet-advertising/</link>
		<comments>http://seo-dns.com/en/google-joined-the-ukrainian-association-of-internet-advertising/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 12:06:34 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://seo-dns.com/en/?p=2396</guid>
		<description><![CDATA[Ukrainian Association of Internet advertising (UAIR) reported on its accession to the ranks of Google. Such a move by the world&#8217;s largest Internet company, according to representatives UAIR, is a logical continuation of its cooperation with local experts and organizations.
«UAIR plays an important role in bringing together participants and establish common standards for measuring online [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Ukrainian Association of Internet advertising (UAIR) reported on its accession to the ranks of Google.</strong><span id="more-2396"></span> Such a move by the world&#8217;s largest <strong>Internet</strong> <strong>company</strong>, according to representatives UAIR, is a logical continuation of its cooperation with local experts and organizations.</p>
<p>«UAIR plays an important role in bringing together participants and establish common standards for measuring online <strong>advertising</strong> <strong>market</strong>. The <strong>company Google</strong>, are actively working in <strong>Ukraine</strong> can not remain aloof from these processes and will be glad to take part in the activities of the <strong>Association</strong> », &#8211; said Dmitry Sholomko, a spokesman for <a href="http://seo-dns.com/en/web-search-engine/google/" target="_blank"><strong>Google</strong></a> in <a href="http://seo-dns.com/en/sem/seo/eastern-europe/ukraine/" target="_blank"><strong>Ukraine</strong></a>.</p>
<p>«<strong>Ukrainian Internet advertising</strong> of interest to foreign <strong>companies</strong>. Also they are interested in conducting <strong>research</strong> of our audience and establishing criteria for the work <strong>market</strong>, which continues to grow, despite the unfavorable situation in the economy », &#8211; said Andrey Zablotsky, head UAIR.</p>
<p><em>ko-online.com.ua</em>
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		<title>Yandex owners buy shares in the company</title>
		<link>http://seo-dns.com/en/yandex-owners-buy-shares-in-the-company/</link>
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		<pubDate>Fri, 07 Aug 2009 14:22:09 +0000</pubDate>
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				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[media russia]]></category>
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		<category><![CDATA[Yandex]]></category>

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		<description><![CDATA[Yandex owners buy shares in the company. Paper accumulate in the hands of large shareholders. According to the press, about 10 minority shareholders willing to sell their shares &#8211; is collectively 10 per package. We stock a search engine, entering the world top ten, you can buy twice as cheaper real value.
Yandex shareholders, in effect, [...]]]></description>
			<content:encoded><![CDATA[<p>Yandex owners buy shares in the company.<span id="more-2252"></span> Paper accumulate in the hands of large shareholders. According to the press, about 10 minority shareholders willing to sell their shares &#8211; is collectively 10 per package. We stock a search engine, entering the world top ten, you can buy twice as cheaper real value.</p>
<p><a href="http://seo-dns.com/en/web-search-engine/yandex/" target="_blank">Yandex </a>shareholders, in effect, shift the paper from one pocket to another. Small shareholders concede their bags &#8211; a major. The main owners &#8211; Runet Holdings, Baring Vostok Capital Partners, UFG Asset Management and Tiger Technologies. That is, they claim to increase its stake. Confirmed Mikhail Ushakov, Head of Press Service Yandex.</p>
<p>20% belong to minority Yandex &#8211; so managers and other small shareholders. The company claims that tops Yandex &#8211; General and Technical Director &#8211; Arkady Volozh and Ilya Segalovich sell their securities are not collected. Perhaps the sellers are the founders of the company &#8211; the Dutch Ben Cole and John Boyton. They have a 30% stake. It is possible that they are now in need of liquidity, said the head of media Pynes &amp; Moerner, Roman Tyshkovsky.</p>
<p>&#8220;As is now really IPO postponed for quite a long period of time, it becomes clear that very soon the people who worked the last 7.8 years in Yandex, are unlikely to realize the auction in a short time. Therefore, some of them are likely to address now realize their package within the company</p>
<p>The main revenue <a href="http://seo-dns.com/en/web-search-engine/yandex/" target="_blank">Yandex </a>receives from contextual advertising. Last year the company was particularly successful: the number of advertisers has increased by 50%, revenue has tripled, reaching more than 300-hundred million dollars. Now an advertiser is actively developing the Internet space. And investment in the virtual resources, especially given the crisis the discount, are particularly relevant. A year ago, Yandex is estimated at 3-5 billion dollars. Now the price is not more than half. For the buyer a 10% stake would cost 150 million dollars. But this is only the assumption of analysts. In reality, it is impossible to estimate Yandex, said General Director of &#8220;Mediamir&#8221; Mikhail Gurevich.</p>
<p>&#8220;Company&#8221; <a href="http://seo-dns.com/en/web-search-engine/yandex/" target="_blank">Yandex </a>&#8220;- not a public company. Therefore, they are cheaper or more expensive than the market determines, but a negotiation process within the company. In general, it is understandable that they are cheaper than they would cost, after the company and the IPO went out at the exchange, but at all until the price of their conventional and, accordingly, their liquidity is the result of negotiation rather than open in the market &#8221;<br />
According to experts, online resources will be able to quickly restore the pre-crisis positions. Purchased shares are now in a couple of years went by half.</p>
<p><em>radio.businessfm.ru</em>
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