The crisis severely affected the entire media business, because of the decline in business activity, advertisers have sharply reduced their budgets. Read the rest of this entry »

Tags: advertising, advertising market, brand, communication, internet, Internet marketing, mail.ru, Market research, Marketing strategy, Media, media russia, Rambler, Research, russia, social media, social network, sport, TV, Yandex

Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and Read the rest of this entry »

Tags: CPG, Market research, Marketing, Research, WOM, word-of-mouth

Worldwide, we estimate that 2009’s advertising spend will contract -5.8%. Read the rest of this entry »

Tags: ads, advertising, europe, Market research, Marketing, Research, world, worldwide

Internet usage in Ukraine per 11 days. Read the rest of this entry »

Tags: Bing, Google, Market research, Rambler, Research, Search Engines, Ukraine, Yandex

Tags: ads, advertising, analytic, Google, Market research, pay per click, ppc, Rambler, russia, Yandex

We already knew that social media marketing budgets were on the rise, but now we know by how much. Read the rest of this entry »

Tags: Market research, Marketing, Research, social media

Personal recommendations of friends and reviews, published online, is the largest consumer confidence worldwide. Read the rest of this entry »

Tags: advertising, Market research, russia

SINGAPORE: The market research industry is coming under increasing pressure in Asia, as brand owners cut their budgets in an attempt to reduce overall expenditure levels, a new study from Asia Research reveals.

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Tags: budget, Market research