England’s World Cup qualifier in Ukraine on Saturday will be shown exclusively live to subscribers on the internet who will pay at least £4.99. Read the rest of this entry »

Tags: BBC, broadcast, commercially, England, Football, international, internet, Mac, market, Marketing, online, PayPal, PC, project, service, stream, subscribers, TV, UK, Ukraine, viewers, Website, World Cup, YouTube

Net loss Rambler Media Group under IFRS for the I half of 2009. amounted to 23 million rubles., Read the rest of this entry »

Tags: advertising, Begun, Google, internet, macroeconomic, market, Marketing, Media, Rambler, rubles, russia

Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and Read the rest of this entry »

Tags: CPG, Market research, Marketing, Research, WOM, word-of-mouth

Worldwide, we estimate that 2009’s advertising spend will contract -5.8%. Read the rest of this entry »

Tags: ads, advertising, europe, Market research, Marketing, Research, world, worldwide

The main purpose of an advertising campaign positioning the brand, which is based on the traditional brand patriotism, but tells it in a more contemporary way. Read the rest of this entry »

Tags: advertising, brand, campaign, creative, Marketing, Media, russia

We already knew that social media marketing budgets were on the rise, but now we know by how much. Read the rest of this entry »

Tags: Market research, Marketing, Research, social media

In Russia, earned the first street marketing agency. Read the rest of this entry »

Tags: advertising, Art, Marketing