Lodgings advertising banners in runet in 2010 will be cheaper, writes Kommersant. “Yandex” has lowered prices on 25-31,5 percent, and Mail.ru – 17 per cent.
In “Yandex” explain that the traffic over the last year has almost doubled, and internet advertising market grew by 5 percent. Advertisers in these conditions are offered more extensive packages without significantly increasing their cost. Thus, the contract price falls.

According to the agency Index20, sells advertising for Rambler Media, the cost of placing a banner on the home page of the Internet resource is 80 rubles per thousand impressions, while in early 2009, it reached 83 rubles.

With regard to the growth of Internet advertising market, the Association of Communication Agencies in Russia recognized his market in the first three quarters of 2009 in 5,2-5,3 billion rubles, or 3 percent increase over the same period last year.

His prices are likely to increase only small Internet resources. First, as the newspaper notes, this refers to sites that are driving prices down sharply in crisis beginning in 2009.

lenta.ru

We reported that Google would be replacing Russian search leader Yandex as the default search engine and ad server on Mail.ru, the most popular online destination in the country with more than 50 million unique monthly users.

This morning, Mail.ru confirmed (in Russian) that it will be replacing Yandex with Google as its default search provider starting January 2010.

The company noted that Mountain View will indeed refrain from branding the search engine with the Google name and logo like it usually does.

Mail.ru has an estimated 10% search share in Russia, behind Google with 23%, but both pale in comparison to leader Yandex, which takes up no less than 58% of the market. By replacing Yandex as default search engine on the Mail.ru portal, Google will grow its share to over one third of the market.

Google will also be powering the contextual advertising part of the equation for Mail.ru, in a country where its size is estimated at around $400 million.

The agreement reportedly spans 1 year, and the terms stipulate that Mail.ru will receive a 60 percent share of revenues from ad clicks (which is more than Mail.ru currently receives from Yandex).

Mail.ru already worked with Google for search and ads from 2003 to 2005.

www.techcrunch.com

Today is a partner of Yandex Advertising Network has become the company Microsoft with its major global search engine Bing.com.

Now among advertising sites Yandex.Direct not only popular and leading sites Runet, not only the largest resources of the CIS countries, but also one of the leading international search engines. In the United States Bing takes the 3rd position among search engines with a share of queries in 10,7% and is the fastest growing search engine, according to research firm Nielsen* (Table 1).

While the proportion of Bing in Russia is not so high, but we are very pleased that one of the world’s largest companies expressed a desire to monetize in RuNet with the contextual technology Yandex.

Testing ads Yandex.Direct, which took place from September to December, showed the high effectiveness of advertising on the Bing. So we have every right to congratulate advertisers Yandex with the advent of another high-quality search sites!

*NEW YORK– September 14, 2009 – The Nielsen Company today reported August 2009 data for the
top U.S. Search Providers. Total searches on MSN/Windows Live/Bing Search increased 22.1
percent month-over-month in August, making it the fastest growing search provider among the top 10.
Share of searches for Bing increased from 9.0 percent in July to 10.7 percent in August. Google
Search continued as the No. 1 search provider, with 7.0 billion searches and a 64.6 percent search
share.
MegaView Search data – including total searches, unique searchers, search share, and all other
search figures – cannot be trended with search results prior to June 2009 due to recent methodology
changes.

Table 1: Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)

Searches represent the total number of queries conducted at the provider. Example: An estimated
7.0 billion search queries were conducted at Google Search, representing 64.6 percent of all search
queries conducted during the given time period.

clubs.ya.ru

A Russian Internet group, Digital Sky Technologies, has offered to invest $200 million in Facebook in a deal that would value the social networking site at $10 billion.

“Facebook is a private company, so as a matter of policy, we don’t typically share details about our financial plans or comment on rumor and speculation,” the company said in a statement.

Russia’s Digital Sky Technologies was not immediately available to comment on the report.

Facebook Chief Executive Mark Zuckerberg told the Reuters Global Technology Summit this week that, “If there’s an investment to be done on very good terms, we will consider it if for no other reason than to have more buffer if we want to do something in the future.”

“Some of the rumblings that people are reporting on, are just different conversations that have happened, but there’s really nothing new to talk about there,” he added.

Digital Sky Technologies, which owns a stake in Russia’s Mail.ru Web site, offered an investment of $200 million in the company’s preferred stock, which would value it at $10 billion, and an additional $100 million to $150 million investment in the company’s common stock, which would value it at $6.5 billion, the report said.

Facebook last got funding from Microsoft Corp in 2007, when the software company paid $240 million for a 1.6 percent stake in the company.

Facebook has more than 200 million active users, double the number it had last August. The company also ranks as one of the top photo-sharing websites, with more than 15 billion pictures uploaded onto its service.

www.reuters.com

International Day of the Internet trying to enter several times on different dates, but none of them did not become a tradition.

In Russia the tradition was uploaded on September 30. Celebrating the World Wide Web “was initiated in 1998 by IT Infoart Stars, which is sent to firms and organizations of the proposal to designate Sept. 30 the Day of the Internet and conduct a census of ” population Runet “- at that time reached 1 million users.

In other countries, the International Day is celebrated on the Internet on April 4, the day of the medieval Archbishop of Seville, who created a prototype of the modern Internet – 20-volume encyclopedia of human knowledge. That is what many consider the holy heavenly patron of the World Network.

According to the Public Opinion Foundation in March 2009, the number of Internet users in Russia reached 37.5 million people, representing one third (33%) of the population. At the same time once a week in the Network in Russia leave 30.4 million people or 27% of the population, 20.6 million Russians, or 18% of the total population go online every day. The most active Internet users, according to the FOM, live in Moscow, where 80% of the total number of users or 4.2 million people go online every day, and 92% (4.9 million) at least once a week.

Most Russians go to the Internet from home: 79% of home users have online access, 34% of users go online from work. Using the cellular network in the fall about 9% of Russians (3.2 million). In Moscow, with 90% of users have home access to the Web.

According to the POF, the most numerous category of users from 18 to 24 years. It use the Internet 67% of respondents. Among users aged 25-34 have access to the network 54% of users. Among users aged 35-44 have access to the Web in 41% of respondents, while the least numerous web users in the group older than 55 years. Among them are Internet users, only 6% of respondents. Moreover, among Muscovites aged 18-24 and 25-34 years old web users are 93% of respondents, while among those older than 55 years – 17%.

Education Russia’s Web users in most cases is higher or incomplete higher education: in this group of Internet users 65% of the respondents. Among users with specialized secondary education in the Internet go only 33% among those with secondary education – 24%, incomplete secondary, – 5%. In Moscow, among those who have not even finished school, in the network goes nearly a fifth of those surveyed – 19%.

With the growing popularity of the Internet emerged and negative aspects of its application. In July 2008, at the annual meeting of the British Royal College of Psychiatrists, it was suggested that the generation of 1990, which the world without the Internet simply is unknown, can develop “potentially dangerous” view of the surrounding world and his own personality.

According to doctors, children who have become accustomed from the cradle to the social networks, may have difficulty in actual relationships with people, as little knowledge of the subtle nuances of facial expressions, tone of voice and body language. Japanese psychiatrist Himanshu Tyagi believes that these resources form the teenagers the wrong impression that love and friendship can easily win and just as easy to destroy.

Also, the psychiatrist said that people who are accustomed to the rapid flow of internet life, the reality may seem too boring, and they may try to “revive” it by making impulsive actions, including attempts to commit suicide – because they tend to understate the value of real life.

Other dangers in the Internet user – is addictive. The term “Internet addiction” is defined as an obsessive desire to enter the Internet, while offline, and the inability to withdraw from the Internet, being online. The number of people who are attracted to the virtual world so that they begin to prefer its reality, according to various studies, approximately 10% of users.

No wonder that over time the world community has to celebrate another holiday – International Day without the Internet. ” January 27 of each year, festival organizers invite all at least once a year to live exclusively in the “real” world.

On September 30 the Day of the Internet as part of the Contest Prize Runet traditionally starts on the main stage of the All-Russia online promotion “People’s Choice” in which Internet users for nearly two months to vote for their favorite projects online.

In the course of action “People’s Choice”, the participants determine the “People’s top ten” (10 projects leading up to the vote) and a “popular leader” – a project with the highest number of votes of Internet users, who will receive a golden statuette Runet Award – National Prize of Russia for contributing to the development of Russia’s segment of the Internet.

Day of the Internet has not yet been officially defined holiday. Similar holidays are celebrated on different days, for example, 4 April – in honor of the famous 404 error.

www.rian.ru

According to information received, at least once a month, read the news 77 percent of Russians surveyed – data RUmetrik. At POF and The Online Monitor figures are virtually identical – 65 percent and 66 percent of users are interested in news. About e-mail in the POF survey did not ask, according to the 2 other companies, e-mail use 74-78 percent of Internet users. Weather, according to their own data, interested 67-68,4 percent of users. Regarding search, the data vary: from 50 percent in POF, 69 percent have RUmetrik and up 81.4 percent at The Online Monitor.

Downloading and viewing, listening to audio recordings, videos and photos are interested in from 40 percent to 50 percent, post videos and photos 23-24 percent of users. Audio files at the same time publish a network of less than 10 percent of users. As for software, then spread his interest in upgrading or downloading – from 33 percent to 49 percent. Blogs and forums read 33-42 percent Runet, write to them – from 12 to 16 percent of respondents. In online gaming interest from 23 to 31 percent of users, online TV – from 16 percent to 19 percent. The acquaintance of a network of about 15 percent of respondents.

With regard to shopping online – they make from 17 percent to 21 percent of users, on average, every fifth. With regard to payment for goods and services, electronic money, then, according to various studies, the proportion ranges from 7 percent (FOM) up to 15.4 percent (The Online Monitor), the holding of other financial and banking transactions online – from 5 percent  (FOM) to 12,4 percent (RUmetrik).

For comparison, the report of foreign research team Pew Internet & American Life Project shows the usual daily activity of a global network of users outside of Russia. According to these data, the most common network service for Internet audience is e-mail – 60 percent of daily users check their electronic mailboxes. Their share in the last 7 years has increased by 15 percent.

Search the Internet popularity among users of a global network was on the 2 nd place with 49 percent of daily hits. According to Pew Internet, over 2002 popular Google, Yahoo, MSN and other such services grew by 69 percent. Reading the news, according to foreign reports, was in third position with 39 percent popularity, 30 percent are interested in the weather forecast online, 29 percent – are looking for information related to their hobbies, 28 percent – go to different pages for fun. Visit social networking sites ranked seventh (13 percent) in the list of daily activities of users.

Comparing the data on the daily activity of the Internet audience in Russia (RUmetrik ) abroad (Pew Internet), Rambler analysts have concluded that the significant difference in Internet audience regarding Internet search and e-mail-communication there. For example, 60 percent overseas and about 65 percent in Russia daily by e-mail, 49 percent are looking for information in a global network and 51,5 percent – specifically in RuNet. But reading the news every day Russians are paying attention to almost 2 times larger: 70 percent according to RUmetrik and 39 percent – Pew Internet. Weather in Russia are interested in 56.6 per cent against 30 percent of Internet users abroad.

www.bit.prime-tass.ru

Among the advertisers most interested in advertising on mobile devices is traditionally a segment of “Auto” – its share of total mobile budget amounted to 14,3%. Following are the companies offering telecommunication services (11,8%), medical and financial services (9.8% and 6%, respectively), as well as real estate (5.3%). This is the highest price competition of the potential client observed among sellers of pharmaceuticals, food, office supplies, tickets to events and services on the Internet. And the advertisers that help in the search for personnel engaged in insurance, books, advertising and communication services, on the contrary, relatively low prices attract new customers with contextual advertising, focused on the mobile audience.

Recall that “Begun” covers all active audience Runet daily showing more than 1 billion ads. This advertising Begun in mobile devices every day sees more than 1 million users.

begun.ru

“Begun” will be the only advertising system on ru.yahoo.com. Financial and other details of the transaction or “Begun“, or Yahoo! not reveal.

According to the newspaper, formerly a partnership with Yahoo! discussed Yandex, the largest owner in RuNet content network Yandex.Direct. The deal did not materialize – the parties agreed that the audience ru.yahoo.com, consisting of expatriates, unattractive for Russia advertisers.

“Begun” – the second largest player in Russia’s market of contextual advertising. His ads displayed on the portals of Rambler, Mail.ru, a social network Odnoklassniki.ru on blog LiveJournal, the site “Афиша” and other major resources.

lenta.ru

As explained by the publishing executive director Vkontakte Lev Leviev, a social network is preparing to enter the world market and by October 2009 will be released in versions for 12 languages. The amount spent on purchase of the domain vk.com and development of language versions of the network, were not disclosed.

Vkontakte is one of the largest in RuNet social networks. According to statistics given on the site, Vkontakte totals more than 42 million users. To date, the site vkontakte.ru available in four languages: in addition to Russian, English, Ukrainian and Belarusian languages.

Meanwhile, note the Vedomosti, the world’s largest social networks – such as Facebook and MySpace – are already available in various language versions for users worldwide. So, Facebook with an audience of 225 million users offers a choice of 63 language versions, and Myspace (130 million users) – 33 language versions.

lenta.ru

Rambler Media Group – Internet holding company that includes services as a search engine, top-qualifier Russia’s Internet resources, Internet information portal. Control package of Rambler Media Group (approximately 48.8% of shares), formerly owned by investment funds, in October 2006 was redeemed holding «Prof-Media» for approximately $ 230 million.

Last week «Rambler» presented the unaudited financial results for the first half of 2009, according to which the company’s revenue has declined from a banner (by 12% compared to the same period in 2008) and from contextual advertising (24%).

In addition, Olga says that «Rambler» no plans to sell its assets. Recall the summer of 2008 «Rambler» announced the sale Google 51% of shares «Begun», however, FAS Russia has prevented the implementation of the transaction.

news.yandex.ru