YAHOO!

Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine, Yahoo! Directory, Yahoo! Mail, news, and social media websites and services. Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995.

On January 13, 2009, Yahoo appointed Carol Bartz, former executive chairman of Autodesk, as its new chief executive officer and a member of the board of directors.

According to Web traffic analysis companies (including Compete.com, comScore, Alexa Internet,  Netcraft, and Nielsen Ratings), the domain yahoo.com attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007^[update]. It is the second most visited website in the U.S., and in the world.

Products and services

Yahoo! provides a wide array of internet services that cater to most online activities. It operates the web portal http://www.yahoo.com which provides content including the latest news, Yahoo! Finance gives users quick access to other Yahoo! services like Yahoo! Mail, Yahoo! Maps, Yahoo! Groups and Yahoo! Messenger. The majority of the product offerings are available globally in more than 20 languages.

Advertising

Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo! network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.

Yahoo! launched its new Internet advertisement sales system on February 5, 2007 called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo! aims to provide more relevant search results to users, a better overall experience, as well as increase monetization — to earn more from the ads it shows.

On April 7, 2008, Yahoo! announced Yahoo! AMP!, an online advertising management platform. The platform seeks to simplify advertising sales by unifying buyer and seller markets. The service is scheduled for release in quarter 3 of 2008.

Google, Bing, Yandex, Rambler, Mail.ru

Internet marketing , Analysis , SEM , SEO , PPC,  Market research in Russia.