Participation of foreign stars in the Russian advertising – a great rarity. Therefore, every foreigner flash on the television or «outdoor», is of grave concern.In late July 2009 it became known that in advertising «Kaspersky Labs» shot Jackie Chan. Not only «Kaspersky Labs» ripe to invite celebrities in advertising from abroad. Most often, foreigners are used in advertising to local audiences.

Thus, until quite recently on the Russian television advertising twisted with Gerard Depardieu. Promoted French actor … ketchup «Baltimore».

Patricia Kaas also agreed to work in Russia, acted for a network of perfume shops «L’Etoile».

It has long been settled in Russia Wille Haapsalo was in the Russian advertising regularly. The last of his work has been involved in advertising the car Lada Kalina. Unlike other foreigners Haapsalo well speak Russian.

Observed in the Russian advertising and foreign athletes. For example, one of the best Czech hockey players in the history of this country, Jaromir Yagr, advertise Continental hockey league. Nor did the Swede Magnus Yuhansson.

Not only foreigners shot in the Russian advertising, but the Russians are happy to enter into advertising contracts with companies from abroad. Certainly favorites – the stars of sport. Ilya Kovalchuk, Alexander Ovechkin, Maria Sharapova, and others.

Provided in this list, Mikhail Gorbachev. One of the most prominent Russian politicians has long been perceived as a brand that is successfully sold. In any case, Gorbachev did not hesitate for a network of well pizzerias Pizza Hut, and then became the face of one of the advertising campaigns Louis Vuitton.

www.adme.ru

Tags: advertising, advertising campaigns, media russia, russia