Yandex owners buy shares in the company. Paper accumulate in the hands of large shareholders. According to the press, about 10 minority shareholders willing to sell their shares – is collectively 10 per package. We stock a search engine, entering the world top ten, you can buy twice as cheaper real value.

Yandex shareholders, in effect, shift the paper from one pocket to another. Small shareholders concede their bags – a major. The main owners – Runet Holdings, Baring Vostok Capital Partners, UFG Asset Management and Tiger Technologies. That is, they claim to increase its stake. Confirmed Mikhail Ushakov, Head of Press Service Yandex.

20% belong to minority Yandex – so managers and other small shareholders. The company claims that tops Yandex – General and Technical Director – Arkady Volozh and Ilya Segalovich sell their securities are not collected. Perhaps the sellers are the founders of the company – the Dutch Ben Cole and John Boyton. They have a 30% stake. It is possible that they are now in need of liquidity, said the head of media Pynes & Moerner, Roman Tyshkovsky.

“As is now really IPO postponed for quite a long period of time, it becomes clear that very soon the people who worked the last 7.8 years in Yandex, are unlikely to realize the auction in a short time. Therefore, some of them are likely to address now realize their package within the company

The main revenue Yandex receives from contextual advertising. Last year the company was particularly successful: the number of advertisers has increased by 50%, revenue has tripled, reaching more than 300-hundred million dollars. Now an advertiser is actively developing the Internet space. And investment in the virtual resources, especially given the crisis the discount, are particularly relevant. A year ago, Yandex is estimated at 3-5 billion dollars. Now the price is not more than half. For the buyer a 10% stake would cost 150 million dollars. But this is only the assumption of analysts. In reality, it is impossible to estimate Yandex, said General Director of “Mediamir” Mikhail Gurevich.

“Company” Yandex “- not a public company. Therefore, they are cheaper or more expensive than the market determines, but a negotiation process within the company. In general, it is understandable that they are cheaper than they would cost, after the company and the IPO went out at the exchange, but at all until the price of their conventional and, accordingly, their liquidity is the result of negotiation rather than open in the market ”
According to experts, online resources will be able to quickly restore the pre-crisis positions. Purchased shares are now in a couple of years went by half.

radio.businessfm.ru

Tags: advertising, company, Internet marketing, media russia, russia, Search Engines, Yandex